Kutshanje, i I-FC Barcelona ikhethe ukomeleza isazisi sayo ngokudalwa kwe-mascot ekhethekileyo: I-CAT, eyaziwa ngokuba yi-club "cat man." Eli nani, likude nokuba liyi-ayikhoni elula yopopayi, libe luphawu lokwenyani kubalandeli beBarça kunye neyona nto iphambili kwiqhinga labo lokuthengisa.
I-CAT yazalwa emva kweenyanga ze Ukucwangcisa ngononophelo kunye nokucamngca yibhodi yabalawuli beBarça, abafuna ukumelwa okuthembekileyo kwamaxabiso kunye neengcambu zeklabhu yesiCatalan. Umphumo waba yikati yasendle, inzalelwane yaseCatalonia, enikwe i-charismatic, i-creative, kunye ne-inclusive character-impawu ezidibanisa nomoya we-Barça kunye nombono u-Joan Laporta wayefuna ukukhuthaza umongameli.
CAT: Isimboli sobunye kubalandeli beBarcelona
Ukwaziswa kwe I-CAT ivelise iimbono ezihlukeneyo kwimbonakalo yayo yokuqala, njengoko zazingqamana nelinye lawona maxesha emidlalo yobulumko yeqela. Nangona kunjalo, ukuzingisa kunye nokuvezwa ngempumelelo kuye kwenza 'indoda yekati' namhlanje uphawu lovuyo nomanyano phakathi kwabalandeli.
Okwangoku, i-mascot ingaphezulu kwesigidi sabalandeli kwi-Instagram, umzobo obonisa impembelelo yeemvakalelo kunye nemidiya eyifumeneyo. I-CAT yinxalenye yemisitho yamaziko kunye nemibhiyozo, ehamba kunye nabalawuli beklabhu kunye neetalente ezincinci ngexesha elibalulekileyo lonyaka.
Impumelelo yoRhwebo kunye namathuba amatsha
El imarike yokuthengisa Iklabhu yomelezwe yimpembelelo ye-mascot. Iklabhu iqalise ingqokelela yee-T-shirts, ii-sweatshirts, iikepusi, kunye neekawusi, iimveliso ezijolise ikakhulu kubalandeli abancinci, ngamaxabiso ukusuka kwi-19 ukuya kwi-40 €. Ukuthandwa kuye kwaba kangangokuba abalandeli sele befuna izinto ezintsha, ezinje ngeethoyi ezimnandi zemascot.
El CAT impumelelo Ayilinganiswa kuphela ngokwentengiso ngqo. Ibhodi, ekhokelwa nguJoan Laporta, iyaphonononga ithuba lokuseka izivumelwano nabaxhasi ababona eli nani njengejelo elinamandla lonxibelelwano kunye nokukhuthaza, elinokumela umthombo omtsha wengeniso yequmrhu ngexesha elibalulekileyo lohlengahlengiso loqoqosho.
Ubukho obuphambili kubomi bemihla ngemihla nakuphawu lweBarça
Kuwo wonke umdlalo obalulekileyo, I-CAT iba yenye yezona zinto zinomtsalane kubantwana abazimasa ibala lemidlalo.. Ukukwazi kwakhe ukusebenzisana kunye nokunxibelelana nabaphulaphuli ibibalulekile ekuhlanganiseni umfanekiso wayo kunye nokwenza ukuba ibonakale ngakumbi kumazwe ngamazwe.
Amajelo osasazo ezentlalo, kunye nevenkile esemthethweni yeklabhu, abonisa ukubaluleka okukhulayo 'kwe-catman,' esele ineenkwenkwezi kumaphulo esisa kunye nemisitho yeziko ecaleni kwabameli abaphambili beBarça.
I-FC Barcelona iyaqhubeka nokuvavanya Amathuba amatsha okuphucula umfanekiso weCAT, kubandakanywa nokwandisa uluhlu lwentengiso kunye nokufuna intsebenziswano eya kunceda ukwandisa ukufikelela kwe-mascot ngaphaya kwebala lezemidlalo.
Ukuzinikela kwi-mascot emele zombini isithethe sasekuhlaleni kwakunye nobizo lweklabhu lwamazwe ngamazwe Ithwala isiqhamo. I-CAT, i-Catman ka-Barça, ikwazile ukuzibeka njengophawu lokuba ngowabanye kunye nomthombo wokuzingca, kunye nokuvelisa izixhobo zoqoqosho neemvakalelo kuluntu lwase-Barça nangaphaya.
